Vida is the Indian two-wheeler giant's new electric vehicle sub-brand, which was unveiled yesterday. The brand identity is the sunrise in their logo, 'Vida' means 'life' in Spanish.
Dr. Pawan Munjal, Chairman & CEO of Hero MotoCorp says “The brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation.”
Vida's first product will be launched on July 1, 2022. The electric scooter will be manufactured in Chittoor, India, at their 'Green' production plant. The vehicle will start to be delivered later this year.
Last year, we got a glimpse of an electric scooter in an official video from Hero MotoCorp's 10th-anniversary celebration live stream. In July, the specifications and more details will be disclosed.
Aside from that, Hero MotoCorp has announced the creation of a $100 million Global Sustainability Fund. According to the firm, this fund would strive to form global alliances, led by BML Munjal University (BMU) and Hero MotoCorp, with the goal of developing more than 10,000 entrepreneurs in the field of ESG solutions.
Stay tuned to CERadar for more such updates.
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